Monday, November 2, 2009

San Diego Wins PR Award for Wildfire Response

Published Tuesday, June 10, 2008

The Public Relations Society of America presented its Public Relations Professional of the Year award to San Diego Mayor Jerry Sanders' communications team for its handling of citywide communications during the wildfires in October 2007 that burned nearly 198,000 acres. "The communications team in Mayor Jerry Sander's office pitted the power of communications against the fury of a natural disaster, turning best practices into safety and recovery for residents of San Diego," said PRSA Chair and CEO Jeffrey Julin. "The communications team not only used cutting-edge techniques to steer ground operations toward favorable outcomes, but then also effectively ...

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