Saturday, November 7, 2009

MANAGED MEDIA

Published Thursday, May 01, 2008

Big-city fire departments know they have to be prepared to deal with the national news media. But even small, remotely located communities have the potential for national media attention. Fires are news. When any news story breaks, reporters go looking for sources. More often than not, stories of human tragedy include quotes from firefighters, police and hospital spokespeople. These professionals are part of the story, but there is another reason for their ubiquitous role. Often, they are the only sources available. Frequently company spokespersons and building owners are unavailable for live television news coverage and first-day newspaper coverage.

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